Not that kind of branding, silly.
Okay. Now that we’ve covered the very first step, Logistics, it’s time to talk branding.
And these days, you can’t talk branding without talking social media.
As I detailed in Step 1, it’s best to register yourself as a self-publishing company that’s publishing your book. The same reasoning goes for social media.
Make profiles for your publishing name versus your name or your book name.
This way, all the effort you’re putting into building an online presence will be general enough to extend beyond one book, should you get the bug and create more books in the future. (I certainly hope you will!)
It’ll also keep your author presence professional enough to keep some things private, like your address or pictures of your friends’ kids.
Register your company on the platforms you’ll actually use.
Note the actually use part of that sentence. Continue reading
