Start With Why

In case it wasn’t obvious through my posts like the one on happiness and many of my Tweets, I’m a huge fan of TED Talks.

I came across a new one in a book workshop I’m currently taking (shout to Debbie Reber), and it was so inspiring I had to share.

Start With Why (Video) by Simon Sinek

If you don’t have 20 minutes to watch, I’ve included some cliff notes below.

The originators of the most resonant, longest-lasting ideas start from the middle of the “Golden Circle” and work their way outward.

Before consider the “what” or “how” of what you’re going to do (in parenting, your job, or your greater life), consider the why:

  • What’s your purpose?
  • What’s your cause?
  • What’s your belief?

“People don’t buy what you do; they buy why you do it.”

“The goal isn’t to do business with everyone who needs what you have. The goal is to do business with people who believe what you believe.”

“What you do proves what you believe.”

“Martin Luther King Jr. gave the ‘I have a dream’ speech, not the ‘I have a plan’ speech.”

“There are leaders and then there are those who lead. We follow those who lead not because we have to, but because we want to. We follow them for ourselves.”

Just food for thought for today. Enjoy.

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